Fresh Vine Wine Completes Acquisition of Amaze Software, Inc.

Fresh Vine Wine, Inc. has finalized its acquisition of Amaze Software, Inc., marking a significant shift in the creator economy. This move combines Amaze's e-commerce technology with Fresh Vine Wine's brand to create a unique category in creator-driven commerce.

Amaze, known for its presence on platforms like YouTube and TikTok, supports over 14 million creators. The acquisition offers influencers new opportunities to launch exclusive wine labels and expand their product catalog with premium offerings.

A $75 million equity exchange underpins this acquisition, highlighting the potential of the two companies. This strategic move aims to transform creator communities into sustainable businesses, echoing the rapid changes in social commerce.

Amaze CEO Aaron Day emphasizes the democratization of commerce, envisioning creators as future entrepreneurs. The acquisition is set to unlock growth in digital entrepreneurship, offering creators expanded revenue opportunities.