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Fresh Consulting Acquires Mexico Fintech Software Development Firm Atomic32

Fresh Consulting, an innovation consulting firm based in Bellevue, Washington, has acquired Atomic32, a software development team in Mexico City. Atomic32, known for its advanced software and data engineering, creates fintech software for 60% of Mexico's regional banks.

Led by Fernando Luege, Gerardo Aranda, and Enrique Bay, Atomic32 has developed over 115 digital products impacting over five million users. They deliver MVPs 60-80% faster than average and specialize in app development, system diagnostics, and data engineering for financial services.

With Atomic32's expertise, Fresh aims to enhance its technological leadership in the global AI and fintech sectors. Jeff Dance, CEO of Fresh Consulting, praised the synergy between the two companies, particularly in their approach to complex problems.

This acquisition marks Fresh's sixth strategic investment since 2007, reinforcing its commitment to solving fintech challenges through innovative strategies and execution.

R. E.

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