FRAISA SA Advances Digital Strategy with Launch of New Intershop-based Webshop

FRAISA SA has launched its new webshop built on the Intershop Commerce Platform, marking a significant advancement in the company's digital transformation journey. Based in Bellach, Switzerland, FRAISA SA is a leading producer of high-performance metalworking tools with a robust international presence.

The migration to a more modern, scalable e-commerce solution illustrates FRAISA's commitment to responding to the increased demand for digitalized sales processes. This move is expected to cater to customer expectations of seamless, efficient interactions across various digital channels. The new webshop boasts an enhanced product search feature, including catalog structuring, filtering, and textual search capabilities, aimed at providing a more precise and updated presentation of product data.

According to Benjamin Rost, CEO of Experts in Motion, the project's implementation partner, the redesign not only incorporates features from the old system but also introduces a simpler, more intuitive user interface. Rolf Bücheli, Head of Services at FRAISA SA, expressed satisfaction with the outcome, emphasizing the ease of use and aesthetic appeal of the new webshop.

Future updates, including a digital customer portal, order history, and delivery tracking, are planned to further enhance the online shopping experience. Intershop's CEO Markus Klahn highlighted the strength of the partnership with Experts in Motion and the reliability of the Intershop platform in delivering this project.