Forte Group Expands Market Reach with Master Distribution Agreement

Forte Group Holdings has signed a Master Distribution Agreement with Hong Kong distributor Animal Spirits. This move aims to distribute TRACE BLACKwater and nutraceutical products widely in Asia, including India and the Middle East, as well as the U.S. Forte Group seeks growth by leveraging Animal Spirits' three decades of market expertise in Asia.

This partnership supports Forte Group's strategy to access high-demand markets in Asia and the U.S. The Asia Pacific nutritional supplements market is expected to grow significantly, with a compound annual growth rate of 6.1% through 2030. Additionally, Forte Group has acquired U.S.-based Greenflame Distribution, enhancing its digital and e-commerce capabilities.

The agreement grants Animal Spirits exclusive distribution rights across Asia, excluding China, where rights are shared. In the U.S., they have non-exclusive brick-and-mortar rights. A minimum purchase requirement of USD 2 million from Animal Spirits is stipulated for the first year.