Fill Up Media: Growth and Financial Challenges in 2024

In 2024, Fill Up Media posted revenue of €9.7 million, a 17% increase over the previous year, marking thirteen consecutive years of growth. The company, which specializes in digital signage on fuel dispensers, has expanded its screen fleet, notably through installations in the Carrefour and E.Leclerc chains.

Revenue from local advertisers represents 73% of sales, while revenue from national advertisers reaches 27%, indicating successful diversification. The company also optimized its sales force and reduced bad debt provisions by 45%.

Despite a net loss of €2.5 million, slightly lower than in 2023, Fill Up Media maintains its growth ambitions, with revenue targets of €26 million and an EBITDA margin above 35% for 2025.