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FaZe Media Announces Major Partnership with G FUEL

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FaZe Media, a subsidiary of GameSquare Holdings, Inc., has announced a substantial multi-year, multi-million-dollar sponsorship and licensing deal with G FUEL, a leading energy drink brand in the gaming sector. This agreement is one of the largest in GameSquare's history and includes an equity component.

G FUEL will kick off the partnership by sponsoring the FaZe Clan Subathon, a month-long streaming event. This collaboration will also feature in-person events and co-branded products. FaZe Media’s CEO, FaZe Banks, highlighted the historical significance of G FUEL as FaZe Clan's first partner.

G FUEL CEO Bryan Crowley emphasized the partnership's potential to drive engagement within the gaming community. This deal reaffirms G FUEL's commitment to innovative product offerings and deepening ties with fans and creators.

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