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FaZe Clan's September Subathon Achieves Record Engagement
FaZe Clan, a subsidiary of GameSquare Holdings, Inc., reported massive community engagement metrics following its September Subathon. The event marked FaZe Clan's largest streaming initiative post its April reboot, achieving over 1.1 billion impressions and 2.2 billion minutes watched.
In September 2024, FaZe stood as the top brand on Twitch by minutes watched. With massive engagement such as 760 million video views and 52,600 average concurrent viewers, the brand secured its position in the streaming world. The Subathon also propelled FaZe Clan's Twitch following by 710,000, with notable individual achievements including Ron becoming the most-watched streamer globally.
According to CEO Justin Kenna, this event redefined FaZe Clan's legacy, establishing it as a benchmark in community engagement within the gaming sector.
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