FaZe Clan's Licensing Empire Expands Through Innovative Revenue Model

LOS ANGELES, CA – FaZe Clan, under GameSquare Holdings, Inc., celebrates notable success, including the triumph of their energy drink, FaZe Pop, as 7Eleven's top new energy product of 2023. This announcement comes following GameSquare's acquisition of the influential gaming organization. FaZe Pop's sales have surged, marking February 2024 as its best sales month.

With operations spanning various sectors, FaZe Clan excels in reaching elusive consumers through engaging brand strategies and co-branded sponsorship deals. These strategies have significantly grown FaZe Clan’s global audience. Adam Bauer, SVP of Partnerships, highlighted the company's simple licensing objectives which have led to selling over $75 million in licensed products within two years.

Apart from FaZe Pop's success, FaZe Clan's collaborations include a best-selling basketball shoe with Nike and a record-setting partnership with Totino's. Additionally, FaZe's collaboration with toy company Zuru and SteelSeries in gaming accessories have shown impressive sales, underscoring the company's effective dual revenue streams from sponsorships and royalties.

GameSquare CEO Justin Kenna pointed out FaZe Clan's effective co-branded product strategy, generating over $75 million and expressing optimism for future growth. FaZe Clan's ability to leverage the GameSquare ecosystem is seen as a vital component of this successful venture.