ERA Global Partners With Bluewater to Transform Autumn Conference Into Global Launch Summit

ERA Global, a prime trade association in the multi-channel and direct-to-consumer sectors, has declared its strategic partnership with Bluewater, an innovative growth agency. This collaboration will rebrand the ERA Global Autumn Conference to the Global Launch Summit, emphasizing the association's goal to diversify membership, attract sponsorships, and foster global insights.

The Global Launch Summit, occurring from September 23-25, 2024, will convene industry leaders from around the world. The summit aims to provide unparalleled networking opportunities, resources for global product launches, and insights on the latest trends.

Jonathan Gregory, ERA Global's Executive Director, expressed excitement over the partnership, highlighting Bluewater's role in expanding global reach and enhancing the event's impact. Bluewater's comprehensive marketing expertise is expected to set new standards for excellence.

Andy Latimer, CEO of Bluewater, noted that the rebranding reflects the evolving landscape of the industry. Bluewater aims to bring fresh perspectives and creative strategies to support the summit's success and ERA Global's long-term goals.

Keynote presentations, panel discussions, and diverse networking opportunities will mark the summit. ERA Global and Bluewater are committed to creating a memorable, impactful event that supports both new and existing attendees.