Emova Group Announces Opening of 200th Monceau Fleurs Store in France

Emova Group, leading the French retail market in plants and flowers under its several brands including Monceau Fleurs, marks a significant milestone with the opening of its 200th store in France. This achievement underscores Monceau Fleurs' dominant position in the sector and reflects over 25 years of successful franchising since its inception in 1999.

The franchise model, praised for its large self-service selection and optimal quality/price/style ratio, has been a major success factor. With around 80 franchisees spreading the concept nationwide, Monceau Fleurs operates on an average of more than 2 stores per franchisee, showcasing a business model significantly more profitable than traditional florists. This growth strategy has proven to be particularly resilient and accessible to both newcomers and seasoned investors.

In the past year alone, Monceau Fleurs expanded its network by 15 stores, highlighting its dynamic presence in the industry. Additionally, the brand's national recognition, supported by a 40% national awareness and a recent award from Le Figaro as the "Best Franchise in France" in the Flowers category for 2024, continues to attract franchisees. With 300 potential locations already identified, Emova Group looks forward to further growth and personalised franchisee support.