sur GameSquare Holdings, Inc. (NASDAQ:GAME)
Efuse and Sideqik Unite to Transform Live Streaming with Data Insights
GameSquare Holdings' subsidiary Sideqik has entered a multi-year partnership with efuse. This collaboration aims to enhance live streaming by integrating Sideqik's advanced intelligence into efuse's offerings. efuse, an AI-powered ad tech company, will benefit from Sideqik's influencer analytics to improve brand engagement in gaming.
The partnership seeks to elevate efuse's live-streaming platform, Sidekick, by incorporating data-driven solutions for smarter brand activations. Brands will gain access to deeper audience segmentation and real-time engagement metrics. This alliance reinforces efuse's ability to connect brands with gaming audiences through precise and unblockable advertising.
The collaboration highlights GameSquare's commitment to advancing the creator economy with cutting-edge technology. This integration offers brands significant marketing opportunities in the gaming and esports sectors.
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