EcoVadis Taps Human for Its First AOR and Launches Global Brand Campaign

EcoVadis, a global leader in sustainability insights, has appointed Human as its Agency of Record (AOR) following a competitive pitch.

The new collaboration led to the launch of EcoVadis' first global advertising campaign, "+Ability." The campaign aims to highlight the value of sustainability assessments and dispel the notion that sustainability contradicts profitability.

Emily Rakowski, CMO of EcoVadis, stressed that sustainability assessments can enhance a company's attractiveness to larger clients and drive innovation, reduce risks, and secure investment. Managing Partner of Human, Rob Hofferman, emphasized that sustainability aligns with business success, enhancing profitability, scalability, and adaptability.

The campaign, produced by UnFeatured Films, will debut in the U.S. and Germany in June 2024, featuring ads in various formats across CTV, banner, and social media.