Discussions underway for a potential acquisition by Ipsos of Kantar Media

On December 2, 2024, Ipsos, a leading market research company, confirmed discussions regarding a potential acquisition of Kantar Media. This move is part of its strategy to seek investment opportunities to consolidate its market position.

There is, however, no certainty as to whether an offer will be made or what the possible terms of the offer may be. No agreement is guaranteed at this stage of the discussions. Ipsos has decided not to comment further and will communicate at a later date if an agreement is reached, in accordance with applicable regulations.