Dia De La Sirena Tequila Launches Unique Mermaid Bottle

Dia De La Sirena has unveiled its new ultra-premium, ultra-smooth tequila, now available in an eye-catching mermaid-shaped bottle. This double-distilled Reposado originates from the acclaimed, female-led Tequila distillery in Jalisco, Mexico.

The brand draws inspiration from Mexican folklore, where mermaids represent the goddesses of the sea, rivers, and storms. The tequila, crafted from 100% Blue Weber Agave, offers a balanced flavor profile with notes of oak, vanilla, fruit, and agave honey.

The bottle's unique design features a stoic mermaid holding a trident, capped by a golden crown, and encased in a luxurious display case. The product retails at $79.99 for a 750ml bottle and is available online and in select Southern California stores.

A portion of the sales will support Save the Children and Conservation International. The brand promotes a message of celebrating women and their potential, aligning with its mission and majority female ownership.