Deezer Survey Reveals AI's Growing Role in Music Creation

A recent survey by Deezer and Ipsos highlights the difficulty listeners face distinguishing between AI-generated and human-made music. Conducted across eight countries, the study found that 97% of respondents could not tell the difference. Concerns over the impact of AI on artists and a strong demand for transparency were also evident.

Approximately 50,000 AI-generated tracks are uploaded to Deezer daily, making up 34% of all content. The survey covered 9,000 participants, with 71% surprised and 52% uncomfortable with their inability to differentiate AI from human music. The majority advocate for labeling AI-generated music and protecting artists' rights.

Deezer pioneers the tagging of AI content, amid broader industry and consumer calls for transparency. 73% of users want to know if a service recommends AI tracks, and many express concerns over AI's potential to threaten artists' livelihoods.