DEAG Expands into Italian Market with MC2 Live Acquisition

DEAG Deutsche Entertainment Aktiengesellschaft, a prominent European live entertainment provider, announced its expansion into the Italian market through the acquisition of MC2 Live S.p.A. DEAG Concerts GmbH, a subsidiary, secured all shares of the Italian organizer. Maintained leadership by founders Andrea and Stefano Pieroni ensures continuity of operations and strategic growth.

This move follows DEAG's recent entry into Spain, enhancing the company's European presence. The partnership aims to leverage synergies across live entertainment and ticketing, fostering the development of new event formats. The Italian company, based in Milan, boasts a rich history of collaborations with international stars.

Detlef Kornett, CEO of DEAG, highlighted the strategic significance of this acquisition, enhancing DEAG's network of promoters. The future event lineup for 2025 holds promising acts like Pantera and Iron Maiden, further solidifying DEAG’s market position.