DEAG Acquires Majority Stake in ROCKHARZ Festival

DEAG Deutsche Entertainment Aktiengesellschaft has announced its acquisition of a majority stake in ROCKHARZ, a major Rock & Metal festival in Germany, through its subsidiary DEAG Festivals GmbH. This strategic move enhances DEAG's portfolio in the festival sector. ROCKHARZ, held in Ballenstedt, attracts over 25,000 visitors annually, marking it as a top festival in eastern Germany. The acquisition aligns with DEAG's expansion strategy in the open-air events segment, bolstering its market position in Europe.

Established in 1993, ROCKHARZ has become a key event in the Rock & Metal scene. The festival's 2026 edition sold out just three days after tickets were released, underscoring its popularity. DEAG anticipates synergy benefits in production, infrastructure, and artist acquisitions from this acquisition. Key festival personnel, Thorsten Kohlrausch and Daniela Glogner, will continue to shape the festival's growth under DEAG's ownership.