David's Bridal Launches New Bridesmaid Dress Collection for Spring 2024

David's Bridal, Inc., a national leader in wedding and formal wear, announces the arrival of its Spring 2024 collection for bridesmaids. Titled “The New Luxury,” this new range offers dresses starting at $99.95. Designed to combine affordable luxury with captivating styles, the collection centers around flattering silhouettes and lustrous fabrics, available exclusively at David's in a palette of 25 vibrant colors.

The dress design technology is based on the study of more than 10,000 female silhouettes, ensuring flattering cuts. The fabrics used, including Sculpting Satin, Luxe Charmeuse, Stretch Crepe and Power Mesh, were chosen for their comfort and their ability to enhance the silhouette without the need for sculpting lingerie. This collection offers a modern approach to bridesmaid dress, envisioning multiple uses beyond the bridal event.

Nancy Viall, president of merchandising and supply chain at David's Bridal, emphasizes the importance of meeting customer expectations when it comes to fit and style. The "Size Doesn't Matter. Fit Does." campaign highlights the brand's commitment to offering dresses that celebrate modernity and femininity. This initiative is supported by a collaboration with TikTok influencers, which has already generated more than 5.2 million views.

The collection, also highlighted by David's Diamond loyalty program, offers exclusive discounts and benefits to shoppers, affirming the brand's commitment to delivering value and elegance. Available online and in stores, this collection seeks to redefine the codes of accessible luxury for bridesmaids.