CTS EVENTIM: Rock Festivals Reach Record Levels

The 2025 editions of Rock am Ring and Rock im Park recorded historic milestones for reach and brand presence. Held at Nürburgring and Nuremberg, the festivals welcomed about 180,000 attendees and saw 27 million livestream starts via BILD.de. Celebrating 40 and 30 years respectively, the events offered a unique platform for over 30 partnered brands to engage with a broad audience.

CTS EVENTIM subsidiaries, EVENTIM Brand Connect and PRK DreamHaus, played key roles in marketing. Notable brand collaborations included AB InBev's San Miguel and Lidl's innovative presence with its pop-up stores and interactive features. The digital reach was expanded by creators like HandOfBlood, who engaged 250,000 daily viewers on Twitch.

This year's festivals exemplify how events can creatively intertwine media, brand engagement, and fan interaction, setting a high bar for future productions.