Coney Island Picnic and Everlast Launch Exclusive 'For the Lovers' Capsule Collection

On March 9, 2024, Coney Island Picnic and Everlast announced their collaboration in unveiling an exclusive capsule collection titled "For the Lovers". This distinctive apparel range draws inspiration from the dynamic late-1970s and early-1980s New York City, particularly highlighting the Bronx's burgeoning hip-hop culture. The collection aims to merge streetwear aesthetics with athletic functionality, capturing the unique urban spirit of the era.

Joe Peters, Coney Island Picnic’s design director, expressed excitement over the partnership with Everlast, noting the collection's intent to mirror the vibrant energy and eclectic styles of downtown NYC hip-hop origins. The collection includes 40 pieces for both men and women, featuring a mixture of tees, shorts, jerseys, sweatshirts, and trucker hats. All items are adorned with bold graphics that pay homage to the artistic and cultural vibrancy of late-20th-century New York City. With prices ranging from $39 to $98, the collection strives to be accessible while encapsulating the essence of NYC's influential hip-hop scene.

The "For the Lovers" collection will be available starting March 14, 2024, exclusively on Coney Island Picnic's website, with a selection also featured on Everlast's site and at select retailers. This partnership melds Coney Island Picnic's commitment to creativity and inclusivity with Everlast's legacy in sports and innovation, promising a blend of historical allure and modern-day street fashion.