Collective Audience Expands Into European Market

Collective Audience, Inc., a prominent player in performance advertising for the Open Web, has inaugurated its new division, Collective Audience Europe (CA Europe). The move aims to leverage Europe's expanding digital advertising landscape, projected to surpass $250 billion by 2030, as noted by Grandview Research.

CA Europe will collaborate with an established client base, including renowned publishers like CMI Media and Le Monde, and advertisers such as Yoplait and L'Oréal. New managing director Romain Cauchois emphasized the significance of this move in enhancing the company's reach across Europe.

The initiative aligns with Collective Audience's global strategy to create an interconnected digital ecosystem. CEO Peter Bordes highlighted the division's role in dismantling traditional barriers within the industry, promoting a more open web environment both locally and globally.