Collective Audience Appoints Gerald Garcia as CFO

Collective Audience, a prominent player in audience-based performance advertising, has announced the appointment of Gerald Garcia as its Chief Financial Officer. Garcia, an industry veteran with over 20 years of experience, takes the position previously held by Christopher Andrews, who now serves on the Advisor Collective board. Garcia's extensive background includes roles at major agencies such as WPP and Publicis, as well as at start-ups and acquisitions.

Prior to joining Collective Audience, Garcia was CFO at Channel Factory. His leadership is expected to guide the company through integration and optimization, following its recent acquisitions. CEO Peter Bordes emphasized Garcia's role in advancing Collective Audience's growth and corporate development strategy for 2025.

Garcia expressed enthusiasm about joining at this pivotal growth stage. His strategic focus includes leveraging recent acquisitions like DSL Digital and BeOp to drive the company's market expansion and infrastructure development.