CNP Assurances and Embracon Forge Alliance in Brazil's Consórcio Market

CNP Assurances has signed an agreement with Embracon, aiming to become a leading force in Brazil's consórcio market, an innovative financing alternative to traditional credit. This agreement involves merging CNP's consórcio activities with Embracon, with CNP acquiring a 40% stake post-merger.

Embracon, a staple in Brazil's consórcio sector for 37 years, enhances its services through this partnership. CNP, Brazil’s third-largest insurer, seeks to broaden its consórcio presence by integrating Embracon's robust distribution network of 149 units and digital pathways. The transaction, financing through CNP’s funds, is anticipated for 2026 pending regulatory clearances.

CNP’s CEO, Marie-Aude Thépaut, underscores this initiative as pivotal to CNP’s growth strategy, aligning with its goal of providing inclusive financial solutions in Latin America.