CLIQ Digital Reports Second Quarter 2024 Results

CLIQ Digital AG has released its unaudited half-year financial report for 2024, highlighting a focus on profitability over sales growth. EBITDA before special items improved by 4% quarter-on-quarter, while sales declined by 7%, marking a slowdown in the sales decline compared to the previous quarter.

The group's transformation program continues with strides in diversifying sales channels and innovations. The company has repurchased 65% of its maximum share buyback volume for €4.2 million. Regionally, Europe saw a 19% decline, North America a 4% decline, and Latin America experienced a 10% growth from the previous quarter.

In 2Q 2024, the cost per acquisition decreased, with customer acquisition costs dropping to €28 million. EBITDA before special items reached €6 million, and the EBITDA margin improved to 8%. The number of paying customers fell to 1 million, and the lifetime value of a customer decreased to €78.

Strategic updates include the “Fit for Future” program, aimed at increasing cost-efficiency and productivity. The company also appointed Bas Drogtrop as the new Commercial Director to oversee revenue-generating activities and contribute to AI projects. CLIQ Digital plans to continue its share buyback program and projects organic sales of €260-280 million for the full year 2024.