Cleverbridge Launches CleverPartners in Collaboration with PartnerStack to Boost B2B Ecosystem Growth

In an effort to combat rising acquisition costs and foster sustained revenue growth, Cleverbridge has unveiled CleverPartners. This new initiative, powered by PartnerStack, aims to aid businesses in tapping into more efficient channels to reach ready-to-buy prospects. Announced on March 21, 2024, the program is designed specifically to enhance the revenue and performance of B2B partner ecosystems, particularly for SaaS companies.

CleverPartners promises to simplify and automate challenging aspects of scaling partner programs. These include recruiting suitable partners, tracking conversions, managing rewards, and facilitating sales through software marketplaces. Wendi Sturgis, CEO of Cleverbridge, highlighted the program's importance against the backdrop of increasing customer acquisition challenges and marketing costs. CleverPartners allows businesses to extend their market reach and manage partner programs more effectively.

The program grants businesses access to a network of over 80,000 B2B partners and eases entry into high-value distributor and hyperscale marketplaces. It also integrates with Cleverbridge's eCommerce platform, enabling direct customer purchases and automating renewal processes. Bryn Jones, CEO of PartnerStack, expressed enthusiasm for the collaboration, emphasizing its potential to streamline the partner management journey and drive significant value for ISVs.