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Circana Launches AI-Enhanced Analysis Builder for Unify+
Circana has announced the launch of Analysis Builder, an AI-powered enhancement to its Unify+ solution. This new feature enables users to create market analyses more quickly, allowing them to craft presentation-ready charts and insight summaries with exports available for PowerPoint, Excel, and PDF.
According to Circana’s CEO, Stuart Aitken, the goal is to facilitate faster insight generation and decision-making, which is increasingly crucial in today's complex market environment. By simplifying the reporting process, more time can be dedicated to acting on insights.
The Analysis Builder includes a Visualization Gallery that can create detailed visuals at the click of a button, and AI Insights that deliver data-driven headlines swiftly. These tools aim to help clients better understand and act on data.
Globally available by early Q4 2026, the Analysis Builder enhances Circana's service, focusing on more accessible and actionable insights.
R. P.
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