Chow Tai Fook Jewellery Group Unveils New Concept Store in Central Hong Kong

HONG KONG, CHINA / ACCESSWIRE / September 10, 2024 / Chow Tai Fook Jewellery Group Limited ("Chow Tai Fook Jewellery Group", the "Group" or the "Company"; SEHK stock code: 1929), the leading Chinese jeweller, announces the grand opening of its new concept store in Hong Kong. This marks a significant milestone in the Group's multi-year brand transformation, first announced in April 2024.

Located at 42-46 Queen's Road, Central, Hong Kong, the store celebrates Chinese culture and craftsmanship. Featuring a gallery-like aesthetic, it combines modern design with the brand's rich heritage. The new store is part of the Group's broader strategy to elevate customer experience and infuse modernity into its offerings.

Designed by Ms. Sue Loughry, the store spans 2,880 square feet and offers an immersive retail journey. The layout uses the iconic 'Chow Tai Fook Timeless Red' to reflect the brand's heritage. The store also aims to provide bespoke customer experiences with a collection-based layout.

To celebrate this milestone, the Group will host an in-store exhibition from September 10 to 24, featuring artifacts that highlight Chinese artistry and cultural heritage.