Chow Tai Fook Jewellery Group Opens New Concept Store in Central Hong Kong

Hong Kong, 10 September 2024 - Chow Tai Fook Jewellery Group has announced the grand opening of its new concept store in Central Hong Kong. This significant milestone aligns with the brand transformation plan revealed in April 2024. The store features a gallery-like design, showcasing Chinese culture and exquisite craftsmanship.

Located at 42-46 Queen's Road, Central, the 2,880 square feet store provides a modern and immersive retail journey. Designed by Sue Loughry, the interior uses the iconic 'Chow Tai Fook Timeless Red' to reflect the brand's heritage. The layout combines comfort and discovery, engaging customers in a bespoke experience.

Vice-chairman Sonia Cheng stated, "This opening marks a pivotal evolution in our brand. It blends modern elegance with our rich heritage." The store will host an in-store exhibition from 10 to 24 September, celebrating Chinese artistry and cultural heritage.