Chow Tai Fook Jewellery Group Celebrates Chinese Craftsmanship with Paris 100 Sponsorship

Chow Tai Fook Jewellery Group Limited, a leading Chinese jeweller, proudly sponsors the Paris 100, a France-China badminton exhibition match, as part of its 95th anniversary celebrations. This event aligns with the 60th anniversary of the China-France Year of Culture and Tourism and precedes the 2024 Paris Olympic Games by 100 days.

The Paris 100 event, held in Paris on April 17, 2024, featured cultural exchanges and celebrated the deep-rooted connections between China and France. Among the attendees were notable figures including Chinese Ambassador Lu Shaye, and Sonia Cheng, Vice-chairman of Chow Tai Fook Jewellery Group.

In connection with these celebrations, Chow Tai Fook unveiled the "Paris 100" Collection. This special series highlights badminton and features fine jewelry pieces including a 18K White Gold Diamond Necklace and a 24K Pure Gold Necklace, representing the shared heritage and values of both nations.

The auction at the event included a unique 24K Pure Gold Shuttlecock Decoration, raising RMB 120,000. Proceeds will support local badminton clubs in nurturing young talents, thereby fostering sports and community development.

This sponsorship and the introduction of the "Paris 100" Collection is a step towards reinforcing Chow Tai Fook Jewellery Group’s commitment to promoting Chinese craftsmanship globally, underlining the brand's ongoing transformation and dedication to cultural preservation.