Caged Bird HR Launches NYC Subway Ad Campaign to Offer Independent HR Support

Caged Bird HR, an innovative HR services company, has unveiled its first major advertising campaign in the New York City metro, providing access to independent HR support to employees nationwide. This initiative marks a total break with traditional HR practices, aiming to disrupt a sector in great need of renewal.

The goal of this campaign is to provide millions of New Yorkers with a way to consult completely independent human resources professionals, not affiliated with their company. This in an environment where confidentiality and honesty are prioritized, allowing free discussion about their rights and options.

California-based creative agency Freedom and Coffee was tasked with bringing this campaign to life, drawing inspiration from Caged Bird HR's founder and CEO's traumatic experiences in the corporate world. The visuals, deemed “iconic” by industry experts, aim to stimulate public debate on the crucial role of HR.

Cierra Gross, founder of Caged Bird HR, highlights the intentionality behind this campaign aimed at differentiating itself from traditional HR, which is often criticized for defending the interests of the company above all. Caged Bird HR stands out as a true paradigm shift, providing a valuable resource for employees facing complex employment matters.