BROXO Refreshes Brand, Reinforces Market Leadership in Water Treatment Salt

BROXO, a prominent European brand in water treatment salt, has launched a brand refresh to reinforce its market presence. With over a century of expertise, BROXO is recognized for delivering high-quality vacuum salt across Europe, essential for water softening systems in various sectors.

The company, part of Hengelo Salt Specialties and Mariager Salt Specialties under Groupe Salins, produces salt from high-purity sources in the Netherlands and Denmark. This salt, with a sodium chloride purity of 99.9%, is crucial for removing calcium and magnesium in water, preventing limescale and enhancing system efficiency.

The brand's update accentuates its identity, reliability, and quality. BROXO aims to maintain growth by supporting a diverse customer base, including industrial operators and commercial facilities, with effective water softening solutions.