BRIXY Introduces New Hydrating and Strengthening Shampoo Bars

BRIXY, a non-plastic beauty brand based in San Diego, has launched new benefit-specific shampoo bars. The Hydrating Shampoo Bar targets dry or curly hair, while the Strengthening Shampoo Bar is designed for thinning or damaged hair. Both products maintain BRIXY's commitment to sustainable, zero plastic packaging.

CEO Trey Vilcoq emphasized the tailored approach to hair care, highlighting the need for varied solutions. The Hydrating Shampoo Bar uses aloe, shea butter, and avocado oil to nourish hair. The Strengthening Shampoo Bar incorporates pumpkin seed oil, rosemary oil, and caffeine to enhance scalp health and promote hair growth.

Both bars are pH balanced, color safe, and include BRIXY's proprietary ceramide and niacinamide complex. They are vegan, cruelty-free, and exclude harmful ingredients like sulfates and parabens. Packaging is compostable and recyclable, aligning with the brand's eco-friendly values.

Priced at $15.99, the new shampoo bars are available on gobrixy.com and Amazon.com. This product extension aims to attract new customers to sustainable hair care and support existing brand loyalists.