Borussia Dortmund's UCL Qualification Sparks Market Optimism

Borussia Dortmund GmbH & Co. KGaA has been recommended a "BUY" by NuWays AG as of May 19, 2025. The rating follows the team's qualification for the 2025/26 UEFA Champions League (UCL), achieved through a decisive 3-0 victory on the final matchday of the season. This success marks a significant turnaround, given the team's previous 10-point deficit to the 4th position in March.

The qualification is financially impactful, promising €78 million in UCL-related TV marketing sales next season. In contrast, the UEFA Europa League (UEL) and UEFA Conference League (UECL) would have generated only €23 million and €14 million, respectively. Furthermore, Dortmund is set to gain $51 million by participating in the 2025 FIFA Club World Cup in the US.

Dortmund is positioned to leverage its UCL status, enhancing its squad depth with strategic transfers. This opportunity is buoyed by the recent acquisition of Daniel Svensson, aimed at strengthening the team's core. The research maintains a target price of €5.20 per share, underpinned by a Discounted Cash Flow (DCF) model.