BIRKENSTOCK Launches Pop-Up Atelier in Paris's Le Marais

BIRKENSTOCK has inaugurated a three-month pop-up, the BIRKENSTOCK ATELIER, in Paris’s Le Marais district. Open from September 16 to November 21, 2025, it aims to blend craftsmanship, cultural exchange, and brand philosophy. The space emphasizes the brand's core values of quality, tradition, and functionality, showcasing iconic products like the ARIZONA sandal and BOSTON clog.

The ATELIER features artist talks, live music, and workshops, promoting a cultural dialogue aligned with BIRKENSTOCK's ethos. It introduces the UTTI moccasin, a modern shoe model encouraging urban exploration. Alongside this, the Care Essentials line expands to body care, reinforcing the brand’s commitment to natural, effective products.