Bilendi Acquires Tandemz, Expands into UX Research Market

Bilendi, a European leader in market research technologies, has acquired Tandemz, a French platform for recruiting UX testers. This strategic move allows Bilendi to enter the high-potential UX Research market. Tandemz, founded in 2020 in Paris, offers a self-service platform with over 30,000 testers. It caters to more than 150 clients and generates annual sales of approximately €400,000.

UX Research, focusing on user interaction, is crucial for enhancing digital experiences. Bilendi's acquisition aims to combine its AI solutions with Tandemz's platform, offering a comprehensive UX research package. Tandemz will benefit from Bilendi’s extensive database of 2.5 million online panellists across Europe. The acquisition, funded entirely in cash, signifies Bilendi’s ambition to become a key player in UX Research in Europe.