Bigben Interactive Announces New Bluey Licensing Agreement

Bigben Interactive HK Ltd. has secured a new licensing agreement with BBC Studios for the popular children's show Bluey. The animated series, a hit on France Televisions and a leader in the youth segment, reached a 49% audience share on December 5, 2024, for viewers aged 4-10. Additionally, it was the top program on France TV/Okoo digital platforms in 2024.

Driven by its popularity, Bluey has achieved significant success in the toy sector, becoming the third best-selling license in the PS Figures/Playsets & Accessories category in France in 2024. Bigben plans to release an interactive luminous alarm clock inspired by the show, offering an engaging design faithful to Bluey's spirit, by the latter half of 2025.

Alain Falc, President of Bigben Group, expressed enthusiasm for the collaboration with BBC Studios, describing the new product as perfect for children with a design that aligns with the animated series.