Bering Select Unveils Cod Liver Oil as Sustainable Pet Food Ingredient Amid Salmon Oil Fluctuations

Bering Select, a provider of wild-caught Alaskan omega-3 ingredients, recently introduced a cod liver oil product aimed at enriching the diets of dogs, cats, and horses. This initiative arises as a robust solution to the volatile supply of salmon oil, pushing for a shift towards the more stable and sustainable Alaskan cod liver oil. Highlighted for its omega-3 fat content, the new pet food ingredient is touted as both Marine Stewardship Council Certified and Non-GMO Project Verified, aligning with environmental and health standards.

The instability of wild-caught Alaskan salmon supply has been noted by Bering Select's president, Joel Watson, who has firsthand experience with the Bering Sea's fishing conditions. He emphasized the authentic, reliable nature of cod liver oil as opposed to the often inauthentic and fluctuant salmon oil market. Bering Select maintains a direct tie with Bering Sea fishing operations, ensuring a transparent and controlled supply chain from catch to product. Their cod liver oil is also certified by Orivo, addressing concerns over the authenticity of ingredients in the market.