Avolta Secures Expanded Partnership with Norwegian Cruise Line, Elevating Its Presence Across 18 Ships

Avolta has announced a significant expansion in its partnership with Norwegian Cruise Line (NCL), marking a strengthening in the company’s cruise portfolio. Under the new agreement, Avolta will become the primary retail partner for NCL, covering nearly the entirety of NCL’s fleet, boosting its total presence to 18 ships. This new contract includes both renewals for 14 ships and additions for four more vessels: Norwegian Viva, Norwegian Prima, Norwegian Star, and Norwegian Encore. Additionally, Avolta will also manage retail operations for the upcoming NCL’s Prima Class newbuild, Norwegian Aqua, expected to debut in 2025.

The company will offer a wide range of luxury and internationally renowned brands across various categories such as Perfumes & Cosmetics, Liquor & Tobacco, Luxury Accessories, and Jewelry & Watches. Brands like Bulgari, Cartier, Panerai, and Pandora, among others, will continue to be featured, meeting the high demand and tastes of NCL’s guests. Gian Botteri, Head of Cruise Division at Avolta, expressed gratitude for the partnership extension, aiming to enrich guests' shopping experiences aboard NCL's ships. Craig Steyn, Vice President of onboard revenue operations at NCL, highlighted the alignment of this partnership with their Guest First philosophy, enhancing the overall cruise experience.

Norwegian Cruise Line, recognized for its innovative approach to cruising, operates a 19-ship fleet sailing to 450 destinations worldwide. The company continues to set trends in the industry with its flexible and freedom-oriented cruising style. For more details on itineraries and offerings, NCL invites visits to its official website.