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Avenue Group Ushers in Future of Research with New AI-Powered Audience Simulator
Avenue Group, a prominent strategy and research firm, announced the beta launch of its AI-powered Audience Simulator. This revolutionary tool is designed to generate diverse and realistic survey responses in minutes, offering deeper insights while saving time and money.
The simulator, powered by generative AI, can emulate personalities, tones, and expertise, based on ChatGPT and real-world data. It addresses traditional research challenges like high costs and participant bias, providing new avenues for effective research.
Jeremy Greenberg, Founder of Avenue Group, highlighted the tool's ability to offer rapid, in-depth insights unimaginable previously. The simulator is grounded in research from prestigious institutions such as Harvard, MIT, and Wharton.
Starting in July, a beta program will allow a limited number of participants to test the simulator, with full release planned for Q3 2024. Participants will provide feedback to refine the product further.
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