Aurubis AG Unveils New Employer Brand Highlighting Employees' Value

Aurubis AG, a global leader in non-ferrous metals and one of the world's largest copper recyclers, announced its new employer branding campaign, emphasizing the value of its employees with the slogan "You are our most valuable element". The campaign showcases the workforce as authentic brand ambassadors, reflecting the company's diverse and dynamic growth.

CEO Roland Harings highlighted the competitive environment for recruiting specialists, underlining Aurubis' attractiveness as an employer. The company is expanding internationally and plays a critical role in addressing society’s relevant issues through its "Driving Sustainable Growth" strategy. The campaign illustrates Aurubis' commitment to offering valuable job opportunities and positioning employees at the forefront of societal and technological advances.

Aurubis employs over 7,000 professionals across more than 20 sites worldwide, transforming raw materials into valuable metals essential for a sustainable society. The new employer brand draws from the periodic table, presenting employees as a unique 119th element, emphasizing their crucial role in overcoming challenges related to energy transformation, digitalization, and the circular economy.

The employer branding is founded on distinct messages; stability combined with innovation, passion for metallurgy alongside technological advancement, and a skilled workforce committed to sustainability. Aurubis is investing approximately €1.7 billion in strategic projects to enhance its core business and leadership in sustainability, necessitating skilled specialists globally.

The campaign extends across various platforms, including the career website, social media, and trade fairs, aiming to attract future talents to join Aurubis in driving sustainable growth.