Audio Boosts Memorability and Engagement of Advertisements, Voices Study Finds

NEW YORK, NY / ACCESSWIRE / June 26, 2024 / Voices, the world's leading voice-over marketplace, has published a report titled "Sound On: The Power of Audio When Building a Brand." The report analyzes the impact of audio on advertisement engagement and branded social media content interaction.

The survey of 1,000 Americans revealed that ads with audio are significantly more engaging (67%) and memorable (73%) compared to those without. Additionally, 84% of respondents could easily associate audio elements with the brand itself. Almost 70% see audio as key to a brand's identity.

"Knowing how powerful audio is in building brand recognition and memorability, it's a no-brainer for brands to strategically incorporate it," says Tara Parachuk, Senior Manager, Brand Communications at Voices.

Key findings include:R. E.