Andy Beale Joins Ateliere to Drive Sustainable Live Production

Ateliere Creative Technologies has announced the appointment of Andy Beale as Business Development Director, EMEA. His extensive background in sports production is expected to enhance the adoption of environmentally friendly technologies within the media industry. At Ateliere, Beale aims to modernize live production workflows, reducing costs and carbon footprint, leveraging Ateliere Live solutions.

Beale highlights the unique capabilities of Ateliere Live, describing it as a comprehensive solution for cost efficiency and sustainability. He will present his insights during upcoming webinars alongside Andy Hooper, Ateliere’s SVP of Live Products.

Ateliere Live, recognized as an IBC2024 Best of Show winner, reportedly cuts production costs by up to 50% and reduces environmental impact by 70%. Beale's approach aligns with Ateliere’s mission to blend cloud-based technologies with traditional workflows, broadening the scope of live production capabilities.