Ateliere Creative Technologies and TMT Insights Forge Strategic Partnership to Enhance Media Supply Chain Efficiencies

Ateliere Creative Technologies and TMT Insights have announced a strategic collaboration aimed at advancing cloud-based media supply chain workflows to boost operational and cost efficiencies for broadcasters, distributors, and content owners. This initiative responds to the challenges posed by outdated Media Asset Management systems, presenting a comprehensive strategy for asset and work order management to elevate efficiency and reduce costs.

Combining their expertise in media, entertainment, cloud technologies, and content supply chain management, TMT Insights brings to the partnership system integration, cloud migration, and workflow re-engineering services. At the core of their solution is Ateliere's FrameDNA™ technology, a component of its cloud-native platform, Ateliere Connect. Utilizing AI and machine learning, FrameDNA™ enhances content preparation and distribution efficiency by identifying duplicate content, streamlining the Interoperable Master Format creation, and automating tasks for better asset utilization.

Ateliere CEO, Dan Goman, emphasizes the need for solutions that expedite business transformation and improve return on investment timelines amidst the daunting shift to cloud technologies. TMT Insights plays a pivotal role in addressing inefficiencies within current media processes, facilitating a smoother transition to more effective workflows with Ateliere's technology innovations at the forefront.

According to Andy Shenkler, CEO of TMT Insights, the partnership epitomizes a synergistic approach to redefining media asset management and supply chain efficiency, enabling media firms to adapt to digital demand. Together, TMT Insights and Ateliere aim to improve upon the limitations of conventional MAM systems, promising significant enhancements in content management, cost efficiency, and overall operational productivity.