ASMALLWORLD AG Reports 26% Membership Growth in 2024

In 2024, ASMALLWORLD AG unveiled a new membership model and brand identity, achieving a 26% rise in memberships, reaching 88,200 customers. Net sales remained stable at CHF 20.9 million, while EBITDA surpassed expectations at CHF 1.4 million. The company reduced its debt to CHF 3.2 million, enhancing financial stability.

The new membership model includes a free tier, promoting user growth and offering premium options for exclusive benefits. This model boosted member engagement while creating monetization opportunities. The ASMALLWORLD Collection saw bookings increase by 43% with 200 new luxury hotels.

Alongside the membership changes, a rebranding effort underlined ASMALLWORLD’s luxury focus. The company anticipates continued membership expansion and revenue growth in 2025, with net sales projected between CHF 22 to 23 million.