Appier Drives Retargeting Triumph in Hypercasual Gaming: How TapNation's Thief Puzzle Achieved KPI Goals

PARIS, FRANCE - Appier, a software-as-a-service (SaaS) company specializing in AI-driven business decisions, announced a successful collaboration with TapNation, a leading mobile gaming publisher. This partnership aimed to optimize user acquisition for the popular game Thief Puzzle using Appier's CrossX Retargeting Solution. As a result, TapNation achieved an impressive 130% return on ad spend (ROAS).

TapNation, ranked among the top 14 fastest-growing companies in Europe, developed Thief Puzzle, a captivating hypercasual game. Despite iOS privacy restrictions, TapNation enhanced user acquisition and retention through Appier's advanced AI-driven technologies. Key metrics such as cost per click (CPC), conversion rate (CVR), and cost per acquisition (CPA) were optimized to achieve outstanding results.

Within ten days of a 1.5-month learning period, TapNation achieved significant user engagement and retention improvements. This success underscores the effectiveness of Appier's AI approach in hypercasual gaming. TapNation's Head of User Acquisition, Jatin Mittal, praised the partnership for bringing tangible success and elevated user value.

Appier's customized, high-ROI user model played a crucial role by identifying high-LTV users and leveraging dynamic video ads. The collaboration between Appier and TapNation sets a new benchmark for overcoming privacy restrictions and achieving exceptional growth in the mobile gaming market.