sur Appier
Appier and Murka Show Remarkable Growth Thanks to AI
Appier, an AI-powered SaaS software company, reports significant ROAS growth from its collaboration with Murka, a game developer. Using the AIBID solution, Murka optimized its campaigns for games such as Scatter Slots, Slots Era, and Texas Holdem.
Since October 2022, Scatter Slots has seen a 368% increase in ROAS, with continuous optimization of resources based on MMP and BI data. Effective targeting techniques have helped achieve high purchase rates, especially via mobile web inventory.
The campaign for Slots Era was also a success, reducing cost per install by 11% and exceeding ROAS targets. User behavioral analysis and creative strategies played a crucial role in this success.
Murka also integrated new strategies for Texas Holdem, continuing its growth and optimizing its ROAS with the help of Appier. The collaboration has helped set new benchmarks in the online gaming industry.
R. H.
Copyright © 2024 FinanzWire, tous droits de reproduction et de représentation réservés.
Clause de non responsabilité : bien que puisées aux meilleures sources, les informations et analyses diffusées par FinanzWire sont fournies à titre indicatif et ne constituent en aucune manière une incitation à prendre position sur les marchés financiers.
Cliquez ici pour consulter le communiqué de presse ayant servi de base à la rédaction de cette brève
Voir toutes les actualités de Appier