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Appier and Murka See Remarkable ROAS Growth with Innovative Campaigns
Appier, a SaaS company leveraging AI for business decisions, announced a successful campaign with Murka, a prominent game developer. Utilizing Appier’s AIBID solution, Murka saw substantial growth across its social casino games, notably increasing returns on advertising spend (ROAS).
Since October 2022, Appier's AIBID has been a top-performing partner for Murka's social casino titles like Scatter Slots, Slots Era, and Texas Holdem. By identifying high-value users and optimizing campaigns, Murka achieved ROAS growth and cost-per-install (CPI) reductions.
Through detailed user behavior analysis and strategic creativity, Murka enhanced user engagement and acquisition. Insights revealed effective strategies, emphasizing "Wealth through Luck" and utilizing advanced ad formats.
Murka continues to leverage Appier’s expertise, aiming for sustained success and industry innovation in social casino gaming.
R. H.
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