Anti-Fraud Platform Launches in US, Appoints Global CEO

Australian payment protection solution Eftsure has expanded to the U.S. market, addressing the rise in scam losses and AI-driven cyber threats. Headquartered in Australia, Eftsure has appointed U.S.-based Jon Soldan as global CEO to enhance its efforts against digital fraud and scams. Soldan brings extensive tech leadership experience, having worked with firms like Oracle and RealPage.

Mark Chazan, the Sydney-based co-founder and CEO, will continue to lead operations in Australia and New Zealand. Under Chazan's leadership, Eftsure experienced a 130% CAGR and was recognized as one of the Australian Financial Review's 50 fastest-growing companies. Eftsure's database, containing millions of verified vendors, has saved companies hundreds of millions of dollars in fraud prevention.

Soldan highlighted the critical nature of Eftsure's mission to combat cybercrime, which heavily affects countries like the U.S. The FBI reports that business email compromise scams lead to $50 billion in losses annually. Eftsure aims to provide affordable and effective solutions to a broad range of businesses to mitigate such risks.