Amdocs Expands MarketONE Platform and Achieves Significant Growth

Amdocs has introduced enhanced features in its MarketONE platform, enabling communication service providers (CSPs) to offer personalized customer experiences. The platform supports diverse digital services and helps CSPs increase revenue and customer retention. Key improvements include advanced personalization, flexible plan changes, and expanded partners, notably incorporating 9 of the top 10 streaming services.

MarketONE's expansion is marked by a growth milestone: over 50% annualized subscriber growth in 2024. This growth highlights the platform's scalability and its adoption by millions globally. Notable users include A1 Telekom Austria and Virgin Media O2. Analysts praise MarketONE for its integration capabilities and flexibility in subscription management.