Alta Global Group Acquires Hype to Enhance Digital Marketing Capabilities

Alta Global Group has announced its acquisition of Hype, a digital marketing platform, aimed to revolutionize the engagement and revenue streams of combat sports gyms. This strategic move is expected to assist Alta in targeting the extensive global community of MMA enthusiasts, which numbers approximately 640 million fans.

Hype, known for its mobile-first digital marketing solutions, combines website building, email and SMS marketing, and integrated payment functionalities, making it ideal for gym owners who manage operations directly from their mobile devices. By incorporating Hype into its existing services, Alta plans to accelerate its technology development and enhance its SaaS offerings to its network of over 500 partner gyms worldwide.

The acquisition promises significant cost efficiencies by reducing technological overheads and enhancing product offerings without additional investments. Hype's technology will also extend beyond combat sports, offering potential applications for other small businesses and local sports communities globally.

With this acquisition, Alta aims to expedite its mission to transition more MMA fans from spectators to active participants, thus increasing engagement and potentially multiplying shared revenue avenues within the combat sports sector.